What's Happening
Declining teacher registrations by 43%
Too many questions and steps during registration
Tedious and nonintuitive user experience
It runs in a modal with a fixed high and multiple scroll bars
Desktop only, not mobile experience
Goal
Simplify the teacher registration flow, focusing on relevant information to better customize the user experience
Solution
Group the teacher information in three quick and simple steps
• Teacher’s info
• School info
• Teacher’s role
Process
Analyzed business requirements, created user personas and defined use cases, and ideation, created prototypes, performed usability testing, identified improvements, finalized the design, built and developed, and provided quality assurance.
Results
Increased teacher registration by 23%
Improved marketing campaigns based on the teacher’s role
Saved on mailing catalogs and marketing material
