Objectives
Raise awareness of the meningococcal disease among parents.
Motivate parents to speak to their child’s school nurse or HCP about meningitis and vaccination.
Drive social media dialogue to spread the word.
Reinforce the school nurse's role in educating parents, pre-teens, and teens about the dangers of meningococcal disease and the importance of vaccination.
Raise Your Voice
This concept taps the power of the user’s online voice to spread the word about the devastation of meningitis.
This execution makes it very easy for the user to find and share content, making it a very natural extension of their social media habits.
Content is easily and organically shareable. All calls to action inspire users to post content to their profiles on various social networks to raise their voices for meningitis.
